About Ugenie
Reimagining social commerce through Visual Matching Attribution (VMA™), connecting shoppers, creators, and brands in a rewarding value chain.
Our Vision
At Ugenie, we envision a future where Everyone on socials earns, passively and residually. We're building a world where discovering products you love is as simple as taking a screenshot, and where everyone in the value chain is fairly rewarded for their influence.
Our Visual Matching Attribution (VMA™) technology is at the heart of this vision, creating a seamless connection between what you see and what you can buy, all while supporting the creators who inspire your purchases.
Our Mission
Our mission is to reimagine and redefine product discovery and social shopping through visual matching, creating the most intuitive and rewarding social commerce platform in the world.
We're committed to:
Making product discovery instant and simple through visual matching
Enabling creators to earn from their influence authentically and automatically
Connecting brands with ideal customers through genuine, trusted recommendations
Ensuring proper credit and compensation for everyone in the content creation value chain
Our Values
Community Wins
We build technology that lifts our entire community. Creators are recognised, shoppers find their perfect match through a simple screenshot or DM, and brands forge real connections with their audience. In our vision, every achievement is a win for everyone. Every feature we create brings us closer to a world where all can thrive.
Innovative Spirit
We are pioneers challenging the status quo in social commerce. Our groundbreaking Visual Matching Attribution (VMA™) is just the beginning. With every innovation, we transform the way people explore and shop online, pushing boundaries and igniting change across the industry.
Integrity & Transparency
We build trust through open communication and fair practices. Our clear commission structure for creators and our robust privacy policies for users reflect our commitment to ethical business. We believe trust is earned, not assumed, and we hold ourselves accountable at every step.
Meet Our Team
We're building a diverse team of AI-empowered innovators passionate about revolutionising social commerce. Our team embraces cutting-edge technology to achieve 100x productivity, combining human creativity and ingenuity with artificial intelligence to solve complex challenges at unprecedented speed. Together, we're crafting a future where discovery, attribution and shopping seamlessly converge.
Our Founder
Phin Mpofu-Masamba II
Founder
With a passion for innovation, community and a vision to transform social commerce, our founder, Phin, has built Ugenie from the ground up. Combining expertise in technology, customer success, community growth and business strategy, he's created a platform that bridges the gap between social media inspiration and shopping.
Our mission is to create a world where discovering and purchasing products you love in your social feed is not just seamless, but a rewarding experience for everyone in the value chain.
Join Our Founding Team
We're seeking ambitious innovators ready to help build a world where everyone earns from social content through revolutionary commerce technology.
Could this be you?
Founding Senior Developer
Seeking a technical trailblazer eager to build revolutionary AI that powers our Visual Matching Attribution (VMA™) technology. You'll architect cutting-edge solutions turning images into shoppable moments, design precise attribution algorithms and shape product-matching technologies from the ground up.
Could this be you?
Founding Developer
Ready to disrupt social commerce? Join our engineering team to craft the features that make images instantly shoppable. You'll solve complex challenges in visual analysis, create robust attribution systems and help build the technology that makes traditional affiliate links obsolete.
Could this be you?
Founding Growth Marketer
Calling all community architects and growth visionaries! Help us build a passionate ecosystem where everyone earns from their social content. You'll craft viral acquisition strategies, nurture creator relationships, and develop innovative engagement campaigns that make traditional marketing look obsolete.